![](https://blog.intercomassets.com/blog/wp-content/uploads/2018/08/Blog_BuildingBot_HeroCompressed-1200x560.jpg.optimal.jpg)
AI & Automation
6 min read
Embracing complexity: Designing our Custom Bot builder
For product teams, complexity is a dirty word – it’s the anti-goal. You can call it “flexibility” to make it sound better, but it raises the same problems: hard to design, hard…