Product & Design 1 min read
TALK: From Data to Insight
Most analytics tools and applications focus on two things: tracking data that is easy to measure, and showing visualisations that…
Des Traynor
Latest posts by Des Traynor
Customer Service 2 min read
Product Demos That Don’t Suck
Product demos can be a great marketing tool when they focus on giving the attendees a fantastic experience. Customers should…
Customer Engagement 6 min read
Surviving and thriving in two-sided markets
Any product serving two distinct sets of users is addressing a two-sided market. eBay connects buyers and sellers. Google connects…
Product & Design 2 min read
Prioritising Features: Who’ll Use It & How Often?
The Swiss Army knife is a remarkable product. By combining many products of low utility, it becomes a product of…
Customer Engagement 1 min watch
All content is marketing
Everything you write should be crafted with the intention of selling, educating, or increasing customer loyalty. The phrase “Content Marketing”…
Product & Design 3 min read
3 rules for customer feedback
Gathering useful timely feedback from customers can be a long process. Intercom makes it faster and easier than ever before…
Sales 2 min read
Understanding distribution & conversion
The world of web analytics is full of ‘golden rules’ about dated metrics like bounce rate, time on site, pages…
Customer Service 4 min read
Have You Tried Talking To Your Customers?
I remember daydreaming in the boardroom of a renowned university in Ireland while pretending to listen to a group of…
Product & Design 5 min read
Where to draw the line as a product manager
The most important thing a product manager does is decide where their product stops and someone else’s product takes over….