Product & Design 5 min read
Wireframing for Web Apps
The goal of preparing wireframes is to solve design challenges regarding layout, and priority. This is usually done in wireframes…
Des Traynor
Latest posts by Des Traynor
Customer Service 4 min read
Getting Insight Into Your Userbase
There are 3 types of data that every product manager or application owner should have easy access to: User Activity,…
Customer Service 3 min read
Get To Know Your Users
It’s crucial for start-ups to know who uses their application and how. One of our goals with Intercom has been…
Customer Engagement 5 min read
Automated emails & customer respect
Today we launched automated emails in Intercom. A feature that evokes the old Spider-Man quote: “With great power comes great…
Product & Design 2 min read
Running Closed Betas: Which Users, and How Long?
A closed beta is an excellent feedback loop. It lets you see what works well in your application, and it…
Product & Design 1 min read
What’s in a Name?
Naming a product is difficult. Branding legend Marty Neumeier says that good product names have seven characteristics. They should be…
Customer Engagement 6 min read
Chinese Gloves and Total Addressable Markets
The total market for coffee in America is worth about eighteen billion dollars. That’s $18,000,000,000 if you like to see…
Customer Service 5 min read
Know Your Customers and How They Decide
Everything you design—from slide decks to email newsletters, from marketing sites to company t-shirts—has a goal, and that goal is…
Product & Design 2 min read
Criticism and two way streets
A post by Jason Fried titled “Give it 5 minutes” reminded me of a great technique I learned about from…