The right way to ask the right research questions
Feedback from customers is a vital input for product development. But if you want to get the most out of product research, you’ve got to ask the right questions. A good way…
Latest posts by Emma Meehan
Feedback from customers is a vital input for product development. But if you want to get the most out of product research, you’ve got to ask the right questions. A good way…
Product & Design 5 min read
Collaboration is highly valuable within any company. It allows teams to move quickly on a project, make faster decisions and…
Product & Design 6 min read
I’ve just wrapped up one of the biggest remote usability tests I’ve ever carried out in my time at Intercom….
Product & Design 11 min watch
At Intercom we’re big believers in using the Jobs-to-be-Done framework to help us innovate and build the features that our…
Product & Design 6 min read
There’s lots of resources for getting started with Jobs-to-be-Done interview techniques. Yet most of these apply to physical products. If…
Product & Design 10 min watch
Product research is no longer a heavyweight process that takes place in labs, with whiteboards and clipboards, which takes months…