Latest posts by Geoffrey Keating
The rise of the Big 3 – Amazon, Google and Facebook – means that the way we find and consume information is ever-changing. In our final episode of Scale, HubSpot’s VP of Marketing Meghan Keaney Anderson shares how marketers need to adapt their customer acquisition strategies.
Scale by Intercom 32 min listen
From Instagram to Instacart, Bangaly Kaba’s seen what it takes to grow a billion dollar business. The Instacart VP of Growth explains how exponential business growth starts with a fundamental understanding of your customers and a patient approach to monetization.
Scale by Intercom 20 min listen
Tara Bryant, SVP of Sales at Pipedrive, talks about how you can avoid the pitfalls of hypergrowth and how to build your sales team to scale sustainably.
Scale by Intercom 20 min listen
On this episode of Scale, Anthony Kennada discusses whether you should create a category or enter a crowded marketplace with a disruptor product.
Scale by Intercom 20 min listen
Six years ago, Segment were just four engineers sitting in an apartment in San Francisco with 6 months of runway. This week on Scale, we’re getting an inside look at how marketing helped them grow to a $1.5 billion dollar valuation.
Scale by Intercom 25 min listen
This week on the Scale podcast, we’re getting a behind the scenes look into one of the most successful startups of our generation – Stripe.
Scale by Intercom 20 min listen
Over the course of her 20-year career in marketing, Heather Zynczak knows a thing or two about what makes a successful CMO, and what doesn’t. She joined the Scale podcast series to tell all.
Scale by Intercom 20 min listen
Atlassian grew into a $20 billion dollar company without a formal sales team. So how did they do it? We sat down with Jay Simons, President of Atlassian, to get an inside look at their unique high-velocity, low touch sales model and whether it’s right (or wrong) for your business.
Sales 1 min read
Getting your team up and running with live chat for your team doesn’t mean you need to hire a ton more reps to keep up, or spend heavily to staff it 24/7. Read our new guide to learn how to make live chat the most efficient and scalable communication channel for your business.
Scale by Intercom 20 min listen
Customer centric marketing: what is it and what does it even mean to be customer-centric in 2019? We sat down with Leela Srinivasan, CMO at SurveyMonkey, to find out how to build a customer centric business in the 21st century.