Customer Engagement 5 min read
The book David Ogilvy said every marketer must read
Advertising legend David Ogilvy said nobody should have anything to do with marketing until they’ve read Scientific Advertising seven times….
Geoffrey Keating
Latest posts by Geoffrey Keating
News & Updates 1 min read
Reduce your churn with a retention messaging strategy
A successful SaaS business is built on retaining your existing customers, not just acquiring new ones. Today, we’re launching The…
Product & Design 2 min read
The hidden costs of indecision
One of the most expensive parts of running a startup isn’t the new feature you shipped that nobody used or…
Customer Engagement 33 min listen
Copy Hackers’ Joanna Wiebe on crafting copy that converts
As the co-founder of Copy Hackers and Airstory, she’s helped companies like Wistia, Buffer and Metalab create persuasive, believable and…
Sales 1 min read
The Upsell Messaging Starter Kit: taking the selling out of upselling
A successful business is built on growing your existing customers, not just acquiring new ones. Today, we’re launching our Upsell…
Customer Engagement 2 min read
Intuition is about more than trusting your gut
We all use mental shortcuts to help us make decisions. There is simply too much information coming at us from…
Customer Engagement 2 min read
Your marketing doesn’t need to reinvent the wheel
David Ogilvy was one of the greatest ad men ever. His contributions to the marketing industry are incalculable. It’s hard…
Customer Engagement 5 min read
Breaking the curse of knowledge in your writing
Many writers and editors I know spend much of their day working with “subject matter experts.” In tech, they’re the…
Customer Engagement 1 min read
How to create the perfect onboarding messaging campaign
It doesn’t matter if you’ve tried every marketing technique in the book, if you’re not onboarding users successfully it counts…