Raechel Lambert, Author at The Intercom Blog

What is product marketing? How product marketing builds products

There is a popular, but fundamentally wrong, analogy for how product management and product marketing work together: product managers put product on the shelf and product marketers get it off the shelf….

Raechel Lambert

Product Marketing Manager, Intercom

Customer Service 3 min read

Customer support is an investment, not a cost

There’s no escaping the fact that supporting your customers costs money, but how much money can you afford to spend…

Raechel Lambert

Product Marketing Manager, Intercom

Customer Engagement 4 min read

The power of data-informed marketing

Marketers know instinctively their work impacts the bottom line (traffic spikes, growing signups), but they don’t always know which work…

Raechel Lambert

Product Marketing Manager, Intercom