Skip to main content
Intercom Blog
Product
For customers
Meet your customers where they already are with the world’s best business messenger for chat, email, voice, social…
For support agents
An AI-enhanced inbox to supercharge your team.
For support leaders
Manage your team, your AI agents and your entire support experience in one beautifully designed system.
Resources
Ideas blog
Product & Design thoughts from our leadership team
AI research blog
Insights from the Intercom AI group
The Ticket podcast
Conversations with future-focused leaders at the cutting edge of customer service.
Our customers
Help center
Academy
Events
Community
Guides & Reports
Search
Search for:
Sign in
View demo
Start free trial
Search for:
Intercom Blog
Product
For customers
Meet your customers where they already are with the world’s best business messenger for chat, email, voice, social…
For support agents
An AI-enhanced inbox to supercharge your team.
For support leaders
Manage your team, your AI agents and your entire support experience in one beautifully designed system.
Resources
Ideas blog
Product & Design thoughts from our leadership team
AI research blog
Insights from the Intercom AI group
The Ticket podcast
Conversations with future-focused leaders at the cutting edge of customer service.
Our customers
Help center
Academy
Events
Community
Guides & Reports
Sign in
View demo
Start free trial
Scott Kamino
Data Analyst, Intercom
Published
Dec 8, 2017
4 min
The golden rule of A/B testing: look beyond validation
