Customer Engagement 12 min read
12 steps to create a great messaging strategy
An effective messaging strategy is the bedrock upon which you can build customer engagement. Unless your customers value what you…
Customer Engagement
Best practices to attract, engage, and retain discerning consumers
Customer Engagement 3 min read
Q&A: How to get better at public speaking
This week, one of our readers emailed us to ask: “What advice would you give someone who’s just getting started…
Customer Engagement 4 min listen
2016 on Inside Intercom
Over the past year, we’re proud to have increased the frequency of publication on Inside Intercom without dropping the standard….
Customer Engagement 6 min read
Successful customer onboarding never stops
As your product evolves and changes over time, you’ll invest money and time in new features, big product launches and…
Customer Engagement 7 min read
Reduce churn by re-engaging your customers
Churn is one of the most important metrics tracked by today’s startups. But also one of the most misunderstood. We’re…
Customer Engagement 3 min read
Q&A: How do you decide what to write?
Given that we’ve invested so heavily in content over the years, we’re often asked about what this looks like day-to-day….
Customer Engagement 4 min read
5 simple messages to engage your customers
If you’ve never designed a messaging schedule for a product or app, there’s always low-hanging fruit and quick wins.
Customer Engagement 3 min read
How to send good email – opens, clicks, conversions
A badly-written email is about as effective as a love letter addressed “To whom it may concern.” Don’t waste your…
Customer Engagement 6 min read
Prioritizing product announcements in a SaaS world
When everything you ship presents a marketing opportunity, there’s a tendency to announce everything. Don’t do it. We’ve all heard…
