Customer Engagement 7 min read
In praise of beautiful advertising
News – both the written word and video – has never been more widely consumed but the traditional business model…
Customer Engagement
Best practices to attract, engage, and retain discerning consumers
Customer Engagement 5 min read
Why happiness at work really matters
Are you happy at work? Are the people you work with happy? Should you even care as long as the…
Customer Engagement 3 min read
How to trigger behavior-driven user messaging
A poorly timed message is about as powerful as a badly timed punchline. Timing is of the essence. Using Events in Intercom, you can…
Customer Engagement 5 min read
4 pricing principles to never forget
Most businesses are eventually faced with the key question: How much should we charge? There’s no one true answer. There are no gurus. There’s just you, your financials, and the need to make money. Here are four pricing principles to help you get started.
Customer Engagement 5 min read
What everyone needs to know about disruption
Every start-up from every incubator claims to be disruptive nowadays, but the claim always falls apart under any close examination….
Customer Engagement 5 min read
Effective messaging: say the right thing at the right time
Communicating with a large user base is damn hard. Every product owner knows this. We’ve been doing our best to…
Customer Engagement 1 min read
Creative advertisements
Understanding the value of offline advertising is messy. Billboards, for example, are priced based on how many cars drive past…
Customer Engagement 2 min read
Overcoming customer inertia
To create an anxiety relievable only by a purchase… that is the job of advertising. Advertising increases familiarity, reminds consumers…
Customer Engagement 4 min read
What jobs does advertising do?
Advertising on the web is easy… just calculate how much money a customer is worth, then find a way to…