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Customer Engagement 1 min read
Creative advertisements
Understanding the value of offline advertising is messy. Billboards, for example, are priced based on how many cars drive past…
Best practices to attract, engage, and retain discerning consumers
Customer Engagement 1 min read
Understanding the value of offline advertising is messy. Billboards, for example, are priced based on how many cars drive past…
Customer Engagement 2 min read
To create an anxiety relievable only by a purchase… that is the job of advertising. Advertising increases familiarity, reminds consumers…
Customer Engagement 4 min read
Advertising on the web is easy… just calculate how much money a customer is worth, then find a way to…
Customer Engagement 4 min read
Explanations are explanations, promises are promises, diagrams are diagrams… but only performance is reality. Let’s look at how to measure…
Customer Engagement 6 min read
Any product serving two distinct sets of users is addressing a two-sided market. eBay connects buyers and sellers. Google connects…
Customer Engagement 1 min watch
Everything you write should be crafted with the intention of selling, educating, or increasing customer loyalty. The phrase “Content Marketing”…
Customer Engagement 5 min read
Today we launched automated emails in Intercom. A feature that evokes the old Spider-Man quote: “With great power comes great…
Customer Engagement 6 min read
The total market for coffee in America is worth about eighteen billion dollars. That’s $18,000,000,000 if you like to see…
Customer Engagement 2 min read
The funnel is a lousy metaphor for measuring conversion. In real life, funnels let everything pass through–a 100% conversion rate…