Customer Engagement 2 min read
Overcoming customer inertia
To create an anxiety relievable only by a purchase… that is the job of advertising. Advertising increases familiarity, reminds consumers…
Customer Engagement
Best practices to attract, engage, and retain discerning consumers
Customer Engagement 4 min read
What jobs does advertising do?
Advertising on the web is easy… just calculate how much money a customer is worth, then find a way to…
Customer Engagement 4 min read
Measuring Viral Distribution
Explanations are explanations, promises are promises, diagrams are diagrams… but only performance is reality. Let’s look at how to measure…
Customer Engagement 6 min read
Surviving and thriving in two-sided markets
Any product serving two distinct sets of users is addressing a two-sided market. eBay connects buyers and sellers. Google connects…
Customer Engagement 1 min watch
All content is marketing
Everything you write should be crafted with the intention of selling, educating, or increasing customer loyalty. The phrase “Content Marketing”…
Customer Engagement 5 min read
Automated emails & customer respect
Today we launched automated emails in Intercom. A feature that evokes the old Spider-Man quote: “With great power comes great…
Customer Engagement 6 min read
Chinese Gloves and Total Addressable Markets
The total market for coffee in America is worth about eighteen billion dollars. That’s $18,000,000,000 if you like to see…
Customer Engagement 2 min read
The fallacy of funnels
The funnel is a lousy metaphor for measuring conversion. In real life, funnels let everything pass through–a 100% conversion rate…
Customer Engagement 2 min read
Why startups need a strong vision
Meaningful companies are built upon a strong timeless vision. Let’s look at some examples… “To organize the world‘s information and…