Customer Engagement 4 min read
Measuring Viral Distribution
Explanations are explanations, promises are promises, diagrams are diagrams… but only performance is reality. Let’s look at how to measure…
Customer Engagement
Best practices to attract, engage, and retain discerning consumers
Customer Engagement 6 min read
Surviving and thriving in two-sided markets
Any product serving two distinct sets of users is addressing a two-sided market. eBay connects buyers and sellers. Google connects…
Customer Engagement 1 min watch
All content is marketing
Everything you write should be crafted with the intention of selling, educating, or increasing customer loyalty. The phrase “Content Marketing”…
Customer Engagement 5 min read
Automated emails & customer respect
Today we launched automated emails in Intercom. A feature that evokes the old Spider-Man quote: “With great power comes great…
Customer Engagement 6 min read
Chinese Gloves and Total Addressable Markets
The total market for coffee in America is worth about eighteen billion dollars. That’s $18,000,000,000 if you like to see…
Customer Engagement 2 min read
The fallacy of funnels
The funnel is a lousy metaphor for measuring conversion. In real life, funnels let everything pass through–a 100% conversion rate…
Customer Engagement 2 min read
Why startups need a strong vision
Meaningful companies are built upon a strong timeless vision. Let’s look at some examples… “To organize the world‘s information and…