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Product & Design 2 min read
Are you being Clear, or Clever?
Situation: You’ve built a great feature that solves a real problem that you know your users have. They’re not using…
Our latest thinking on building and designing great products
Product & Design 2 min read
Situation: You’ve built a great feature that solves a real problem that you know your users have. They’re not using…
Product & Design 7 min read
The last significant innovation in email came 8 years ago with Gmail which introduced conversation threading, gigabyte storage, speed, powerful…
Product & Design 3 min read
It’s risky to try to improve any part of a product without understanding the job that it does for customers,…
Product & Design 1 min read
Problem: You’ve launched your product, it’s getting plenty of coverage. People are signing up, but no one is actually using…
Product & Design 2 min read
Designing software based on a checklist of screens can blind designers to the overall customer experience. To understand any individual…
Product & Design 5 min read
Advising any business is hard. I’m hesitant to do it. It’s all too easy to give bad advice, which steers…
Product & Design 2 min read
At some point every product owner ponders how to make it go viral, as a thought experiment if nothing more….
Product & Design 1 min read
Most analytics tools and applications focus on two things: tracking data that is easy to measure, and showing visualisations that…
Customer Service 2 min read
Product demos can be a great marketing tool when they focus on giving the attendees a fantastic experience. Customers should…