Product & Design 9 min read
Interview: Bob Moesta (Part 2 of 2)
The second part of our interview with Bob Moesta discusses topics specific to start-ups. We look at how a start-up…
Product & Design
Our latest thinking on building and designing great products
Product & Design 1 min listen
Interview: Bob Moesta (Part 1 of 2)
For your product to succeed, you have to understand the mechanisms of value. What’s valuable, and when? A recent post…
Product & Design 2 min read
Copy the Fit, not the Features
The world of start-ups is obsessed with outliers. Companies who have achieved remarkable success through a combination of their activities….
Product & Design 4 min read
Sustainable advantages for startups
In Gimmicks and Patterns I wrote that new features either become table stakes, or are dismissed as being gimmicky. As…
Product & Design 5 min read
5 ways to improve the app store for customers
As the music companies found out, distribution is about ease of use. Actions that make products harder to buy and…
Product & Design 6 min read
Focus on the job, not the customer
Personas are a tool for sharing a common vision of a target user with everyone on a project. When everyone…
Product & Design 1 min watch
Writing an interface
Writing an interface has similar traits with writing anything else – but the language of interfaces can pose some unique challenges.
Product & Design 3 min read
Gimmicks and patterns in interface design
Launching an app with distinctive interface features can work out incredibly well. Path did this last week and has reaped…
Product & Design 3 min read
The problem with data driven decisions
The mathematician searches around the lamppost on his hands and knees. “What are you looking for?” a bystander asks. “My…