Scale by Intercom 40 min listen
Later’s Farhan Virji on adapting B2C support strategies for B2B teams
All support teams have the same goal, after all — to understand and better support their customers. Do B2B and B2C have more in common than meets the eye? Later’s VP of Customer Happiness Farhan Virji chats to Dee Reddy about what B2B support teams can learn from their B2C counterparts.