Sales 9 min read
How to master your sales handover
In a relay race, the most exciting moments often come not at the finish line, but when the baton gets…
jobs-to-be-done
At Intercom, we’re working with Clay Christensen’s Jobs framework for product design. We frame every design problem in a Job, focusing on the triggering event or situation, the motivation and goal, and the intended outcome. And we blog about it in the process.
Sales 8 min read
Build your customer relationships around consistency and trust
It feels like we’re entering a golden age in relationships between customers and businesses. But really we’re just coming full…
Product & Design 6 min read
Harvesting the low hanging fruit of user onboarding
Startups are knee deep in customer acquisition metrics. Click through rates, cost per click, cost per lead, conversion rate, cost…
Product & Design 5 min read
Is asking why always the best strategy?
I’m not a yes-man by any stretch. But I will happily admit to being a why-man. For any given declarative…
Product & Design 10 min read
Killer user onboarding starts with a story
Want more people to adopt your product? Make sure you know what progress looks like in your user’s life, not…
Product & Design 5 min read
Are your future customers using another product?
When new customers sign up to your product, they don’t come out of nowhere, although it can seem that way…
Engineering 4 min read
An engineer’s take on the theory of dominant design
As an engineer, things that don’t make sense keep me up at night. I need to find some underlying order…
Product & Design 33 min listen
Insights and lessons from some of the best people in product
When we kickstarted our podcast in Summer 2015, the job was to supplement this with a set of new, mostly…
Product & Design 11 min watch
Finding jobs your product is used for
At Intercom we’re big believers in using the Jobs-to-be-Done framework to help us innovate and build the features that our…
