![interaction design](https://blog.intercomassets.com/blog/wp-content/uploads/2019/09/Mind-Cogs-1200x560.jpg.optimal.jpg)
Building a foundation of excellence: Intercom’s 9 fundamentals of great interaction design
When you’re deep in all the different layers of building products, it can be easy to forget about the importance of also nailing the thing designers are experts at – interaction design.