New at Intercom
Outbound Messaging
Reporting

Understand message engagement and improve conversion with better click data

Nicole avatar
Shared by Nicole • January 29, 2019

You now have more granular insights into which specific links are driving the most engagement in your messages. With better click data, you can identify specific types of content that drive interest for your audience and improve message performance across all the campaigns you run.

When viewing message performance, you will now see a “Links” section under the "Clicked" tab that shows the unique click count driven by each link you include in a message.

Note: For existing messages, a Teammate will need to edit the message or open and save the message first to start collecting updated link data