Introducing the new Data Attributes API endpoint to describe your customer data in Intercom 🔚

Now when you call the Intercom API, you can get a list of the data attributes that describe your leads, users and companies. This gives you a global view of all your customer data stored in Intercom—making it easier to build and maintain your custom integrations between Intercom and your CRM or customer database.

If you’re new to the Intercom API, custom data attributes allow you to store all kinds of relevant information about your customers, like their plan type, products purchased, signup date and more. With the new Data Attributes API, you can now:

• Get the global list of attributes for your Intercom app as well as the metadata (i.e. datatype and format) associated with each attribute
• See if the attribute can be updated from the user interface by a teammate
• View the options available in a list type of attribute

All this helps you keep your data mapped and in sync between your stack of products, so you can send more targeted messages using Intercom while keeping your preferred customer database updated along the way.

To get started, take a look at our developer docs (with example JSON scripts!) for more details.