Improve marketing attribution, conversions and conversation routing with native UTM tracking 🎯

Now when a lead or user visits a page on your website or in your web app with a UTM tag, that information will be added to their profile in Intercom.

With UTM data in Intercom you can:

• Trigger messages to people on your website and in your apps based on their UTM data
• Route conversations based on UTM data
• Export lead and user UTM data to attribute new leads and customers to specific marketing campaigns
• Automatically sync UTM data on leads to Salesforce

Head over to our docs to learn more about UTM tracking and our Salesforce integration.