Account-based marketing (ABM) is an approach to marketing and sales where you focus on identifying, targeting and converting specific high-value accounts.

Instead of focusing on generating a high volume of leads, you seek to build relationships with key accounts you’ve identified as a good fit for your product or service. 

With Intercom, you can easily put account-based marketing into practice. You can identify key accounts when they visit your site and target them with personalized messages using enriched Clearbit data:

Important: Check our pricing page here to dive into plans with this feature. You'll also need Clearbit Reveal to target accounts and enrich messages with company data. If you have Clearbit Reveal, install the Clearbit app here and ensure you’ve added “Domain” as an attribute.
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It’s easy to start building personal relationships with accounts the moment they visit your site. You can dynamically target accounts with personalized messages, and assign their replies to the right account owner:

Using the Accounts view, you can track your team’s account activity in real time. Accounts syncs with your account lists in Salesforce.

Here are the next steps to accelerating your sales and marketing funnel with ABM in Intercom: