The best way to ensure good performance for your messages is to make sure you're  messaging active, engaged users. All of the default filters available in your Intercom app can help you to target specific users with perfect accuracy.

If you are struggling with low open rates for your messages, it is good to assess your filtering and targeting to be sure that you are messaging the right users.

You can segment your active users from the rest of your users for easy targeting. We recommend using the following filters for your active users segment:

This will return all users who signed up recently, logged in recently, or who interacted with your emails recently.

If users aren't triggering any of the above actions, it's safe to say they might not be using your product anymore 😢 However, it's unsafe to continue messaging users who are inactive as they may bounce or mark your messages as spam. 

If a large number of recipients delete your messages without opening them, email service providers will see you as a poor sender and may start to filter your content to the spam folder also.