Your website visitors and current customers have different needs. Adding apps to your Messenger home helps them find what they’re looking for quickly - so they can do more than chat.

To customize your Messenger home for both new visitors and current users, go to Settings > Channels > Messenger > Web and open Customize Home with apps.

Then choose who you’d like to add apps for by selecting Visitors or Users.

Adding an app to the Home space can be done by clicking the green plus icon:

Remove an app by simply clicking the red delete icon:

Add more apps you’ve installed on your workspace and connect your support, product analytics, and engagement tools to onboard, nurture, and retain customers.

You can rearrange your apps by dragging them, and see a live preview of how the Home space will appear on the right-hand side:

If you want to show certain apps, to a specific group of users or visitors you can do this with audience rules for each app.

After adding an app to your Home space, click "+ Add audience rule" below it:

Then select the filters for when the app should display. For example, if visitors can subscribe to your newsletter with an app, only show it to those who haven't subscribed already: 

Here are a few tips to consider when choosing which apps to show your visitors and users:

The "New conversation" app allows visitors or users to start conversations with you in the Messenger or submit tickets.

You can control who is able to see this app and send you a message.

You can help your customers find answers to their questions before they even start a conversation with the "Article search" app.

If you have Articles, it's easy to let your customers search your Help Center straight from the Messenger. They can search or browse, view the results and open an article, all without leaving the Messenger. Learn more here.

The "News" app lets you feature your most recent News Item in the Home space. This can also be controlled by audience rules, which you set up when creating your News Item. Learn more here.

With the "Tasks" app, you can shared targeted checklists with users to drive adoption while onboarding and encourage them to take action within your product. Learn more here.

The Content Showcase app allows you to show any content as a card. Once added, your visitors will be able to easily access your post straight from the Messenger.  

You should use this app in your Messenger home to show recent blog post, video or company news article, to help nurture new visitors and leads.

You can let visitors and users request demos with you straight from the Messenger with the Get a Demo app. 

When a new lead requests a demo, they’ll need to answer your qualification questions to complete the request. This means your sales team can identify and follow up with quality leads. 

You can also assign demo requests to a specific team or teammate. You can find out more here.

We’ve built two apps that help you capture new email subscribers in the Messenger and sync with your mailing lists - MailChimp Subscribe and Campaign Monitor Subscribe.

You can capture more newsletter subscribers or offer content in exchange for an email address. When a visitor submits their email, you can give them value in return by offering a reward like an ebook or discount code.

With the Statuspage app, you can reduce your conversation volume by showing your product’s health status in the Messenger.

Once you add the app to Messenger home, you can display your latest status without needing to start a conversation. Your customers can also subscribe for Statuspage updates.

If you run your business on Shopify, you can save conversation time by showing your customers their order status in your Messenger home.

With the Shopify app, you can automatically show your logged-in users their most recent order and its status, so they won’t need to start a conversation to find out. You can also let your logged-out visitors search their orders. 

With the Stripe Subscriptions app, it’s quicker than ever to convert more trial users into paying users and upgrade paying users on to new plans.

Just select the right plan for your customer and (if you like) add a discount to entice them to convert. Then, your users can complete their purchase right there in the Messenger.

With the Google Meet app, you can skip the back-and-forth with your prospects. Instead, invite them to join a Google Meet call with you to connect on a question or issue.

Now instead of taking hours of back-and-forth emails to book an important call, you can close deals faster than ever.

With the Google Calendar Meetings app, you can share your availability with promising prospects, so they can see when you’re free to book a meeting.

You can also use Workflows to automatically invite qualified leads to book meetings with your team.

To edit the settings or configuration of a Messenger app, simply remove it from your Messenger and add it again. You can then reconfigure any settings:

As we continue to build more Messenger apps, you’ll be able to do more and more to engage your visitors and users in your Messenger. Here are more resources to help you get started: