You likely send your customers a few different types of emails: newsletters, feature announcements, urgent notifications etc. Granular Subscriptions let customers easily opt out of non-essential communications without missing what’s important to them.

So you can respect their inbox, but still reach them when it really counts.

You can create as many Subscriptions as you need. For example:

If your customers unsubscribe from an email, they’ll see all of these Subscriptions, and can easily choose the ones that are most interesting to them, so they don’t miss out on what’s important.

Go to Settings > Outbound > Subscriptions, and you’ll see your current Subscriptions. You can edit these and put them live, archive them or leave them as drafts:

To create a new Subscription, click New Subscription.

Then select Email or SMS depending on the type of outbound message you'll send with this Subscription.

Now give your Subscription a name and description which tells customers what they've opted in to and what kinds of messages they can expect. For example, you could create a "Marketing" Subscription for latest news and offers.

Choose a "Consent Type" for your Subscription based on whether customer consent is required or implied. It's best practice to choose "Opt-In" and allow customers to opt themselves in to any Subscriptions.

However, you can automatically opt customers in to this Subscription if you already have their consent and need to send them operational or critical updates. By choosing "Opt-Out" customers will need to take action to stop receiving these messages.

Then click Save and close to add this as a new Subscription.

You'll need to select Put Live to start sending outbound messages with this Subscription and for customers to be able to opt-in/out.

If you support additional languages in your workspace, you can add them under Localize your Subscriptions.

You can preview your unsubscribe page by using the Preview unsubscribe page option at the top of the page and then and select Email

This preview also provides a direct link you can share with your customers to allow them to edit their preferences.

With at least one live Subscription, they can be assigned to new and existing email messages. When composing a message, select the Subscription here:

Now if a customer clicks your unsubscribe link, they’ll be automatically removed from this Subscription, and see a page where they can opt back in or manage the rest of their Subscriptions:

While messaging customers via the Help Desk or via bots in the Messenger, you can insert the Subscription Type Opt-In Form app to quickly collect messaging consent and build up your subscribers.

When creating a new outbound message, simply insert the app into the content composer. For example, we can add the app to a chat:

Now select the Subscription Type you’d like them to opt into. You’ll be shown a list of all your active Subscriptions. If an email subscription type is selected, the customer will be asked to provide an email address.

The form title should explain what you’re asking the customer to do and can be customized to suit your specific use case. For example, “Sign up to our newsletter for 10% off”.

Personalize the opt-in form experience with a custom call-to-action button. If this field is left empty, the app will default to “Sign Up Now”.

You can also provide any legal information or other text along with the opt-in form. This is ideal for marketing email opt-ins where it’s best practice to provide links to a privacy policy or explain the frequency at which a customer will receive marketing emails.

Once the fields are completed, click “Insert Form” and the app will be ready to be delivered as part of the message.

To edit the name or description and make it more relevant to the types of email messages you send, or archive a Subscription you no longer use, simply go to Settings > Outbound > Subscriptions and hover over the subscription and click the edit or archive button.

To see all your contacts who have unsubscribed from a particular type, you can filter for “Subscription opt-outs”. This example shows all customer who have opted out of “Announcements”:

You can also see an individual’s Subscription preferences and any email issues they’ve had (like bounces) from their profile:

You can edit these preferences manually, in compliance with applicable data, privacy, and email marketing laws.

You can also bulk opt-in or opt-out users from Contacts > All users.

Select the checkbox next to each contact then use the More dropdown to select Unsubscribe users or Subscribe users.

Then choose the list you want to subscribe/unsubscribe them from.

We support webhooks for opt-in and opt-out. You can listen to the granular.subscribe or granular.unsubscribe topic. This is available on the unstable API version and on the API version 2.6.

Via the API we support:

You can also make bulk changes to contact's Subscription preferences with the latest version of the API.