Different messages have different subscription requirements
Take a look at the different transactional and non-transactional messages below.
Transactional Messages
These are the messages you need your customers to see. You don't need to include an unsubscribe link in these types of messages, and customers don't need to give their consent to receive them.
Non- transactional Messages
These messages are much more promotional or related to marketing, you don't need customers to see them, but you really want them to. These are different from transactional messages as customers need to give their consent to receive them, and you do need to include an unsubscribe link in these kinds of messages.
How do you turn the unsubscribe link on and off?
You can toggle the unsubscribe link on and off in the content section of the composer.
Remember:
Transactional messages don't need an unsubscribe link.
Promotional/marketing messages do need an unsubscribe link.
What happens when customers click 'Unsubscribe'?
Customers can customize their email subscription preferences by clicking the 'unsubscribe from our emails' link contained in most messages.
When customers unsubscribe from your emails, they can choose:
Exactly what types of emails they wish to receive from you.
Or to fully unsubscribe from all your emails.
So, how do you contact customers who have unsubscribed from your emails?
For messages that you need your customers to see, we've added a toggle in the composer to include customers who have unsubscribed from your emails.
Enabling this feature will override the "unsubscribed" status of Contacts that have been "last seen"/active within the past 90 days, ensuring these customers receive your email.
Contacts that are globally unsubscribed and were last seen more than 90 days ago will not be included in the Audience when using this feature.
We recommend using subscription types when sending out emails, so customers can opt-out of specific mailing lists rather than opting-out of receiving all emails sent from Intercom.
Note about this feature:
It only works when sending emails from a custom domain.
It only works for email messages - not any other message type in Intercom.
It only works for emails that use recurring event trigger sent more than once, or on a fixed schedule
It is not available/possible to do within Emails sent as part of a Series.
It's not possible to use this feature for Dynamic audiences that are not recurring. If you try to do this, you'll see the following error.
When this happens, you'll still be able to save the email, just not set it live.
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