With Help Center, you can create articles which enable customers to self-serve and find support 24/7.
Teammates can also insert articles in Help Desk conversations, send them in Proactive Support messages, and use them to power Fin AI Agent and Fin AI Copilot 💪
It's easy to see how your content is performing, exactly how it can be improved, and what to write next. We show you how it all works below.
Create rich help content
The Articles editor is easy to use — just click New article to start writing. You can add content (such as images, videos, and tables) by using the toolbar at the bottom of the editor.
Sync or migrate from Zendesk
If you’ve already got help content in Zendesk, you can sync or migrate it to your Intercom Help Center in a few clicks. There’s no coding required and we’ll retain your site structure for you.
Build a comprehensive knowledge base
Once you’ve written your first few articles, you need to group them into collections to publish them on your Help Center (articles are only visible on your Help Center if they’re in a collection).
To make your content easy to find, you need to:
Organize your collections into topics that matter most to your customers - this will make your Help Center easier to browse.
Add short descriptions to each collection to optimize them for search, and to help people better understand what they contain.
Customize your Help Center to match your brand or use Multi Help Center for various products/brands.
Provide faster support
Articles is integrated with the Intercom Messenger and Fin, which means your customers can ask questions and get 24/7 support.
Use Articles to power Fin AI Agent and generate AI answers
Fin AI Agent can use your Intercom Articles to hold conversations and provide AI Answers. As your Articles get better, Fin AI Agent does too—along with its rate of automated resolution.
Let users find and view articles
Your users or visitors can search for and view articles right inside your Messenger without having to start a conversation.
When your user/visitor selects an article, the article will open within the Messenger itself. So, they won’t need to leave your app or website to find the help they need.
You can also require your customers to search your Help Center before starting a conversation.
It is not currently possible to embed Articles onto your own website, as access is restricted to Intercom only. However, Article data can be retrieved by using the REST API, and then the retrieved data can be used on your website.
Get rich feedback
Reactions let you measure how helpful your articles are. When a customer finishes reading your article, they can let you know whether it answered their question by reacting with a happy, neutral or disappointed face.
You can click into any article to view your stats and see how your customers feel about your article.
Know where to improve your content
The Articles report lets you see how helpful your content is, exactly how it can be improved, and what’s missing. You can quickly gain inspiration for what to write next by viewing the topics your customers searched for most, but didn’t find.
And you can see which articles pulled in the most negative reactions, and need to be fixed.
Once you view the conversations each article sparked, you’ll know exactly how to improve them. The questions and feedback your customers have will highlight any confusing aspects of your content and glaring gaps in information, which you can fix right away.
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