Workflows path analysis gives you a deep understanding of how actions flow through your paths and where customers drop off. With this insight, it’s easy to improve your Workflows.

Open the Workflow you’d like to explore, and click the Path Analysis tab.

There you’ll see your first bot message, and the engagement that each of the following paths received:

The data shown in the analysis is for the version of the Workflow that was saved at the date and time shown here:

You’ll also see the number of people who stopped viewing your Workflow at each point, or drop-offs:

Drop-offs are counted each time an individual views the path but goes no further, so may include the same people multiple times.

To continue down the bot path, and see further interactions, click X more.

If you’d like to see the content of a Workflow path, just click to expand it:

As you optimize your Workflow you'll want to make sure your changes are having the desired effect. To see how the current Workflow compares to previous versions, choose an older version from the dropdown on the right:

From here, you can see any impact on engagement and completion at each step of the Workflow.