Intercom

Our guidelines for sending emails that comply with our Terms of Service and Privacy Policy.

Intercom's email sending guidelines

Send a message to users a few days after they sign up, offering to answer questions. Here’s what to write and when to send it.

Follow up with your users

When customers sign up but fail to take their first steps, inspire them to act with a targeted message.

The activation message

Craft an email for your inactive customers that gives them a reason to return to your app.

Retain customers that are slipping away

Create targeted, personal and measurable emails your customers open and read.

Email marketing best practices

Personalize your messages for each recipient with variables, accurate targeting, and the right tone of voice.

Our best practice guide for staying personal at scale

Beth-Ann Sher

Damon Foster

Zara Burke

Best practices

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