AI & Automation
5 min read
How do your customers feel about AI chatbots?
Learn about our research into the most common attitudes to chatbots, and how those perceptions are changing now that AI chatbots are here.
Cormac O'Dwyer
Latest posts by Cormac O'Dwyer
Product & Design 6 min read
Valuable insights at the right time: Determining the ideal level of design fidelity for user testing
We often aim to get product concepts in front of users very early in the product development process. This approach poses an important and ongoing question – what’s the right level of design fidelity to present to your research participants?