Product & Design 3 min read
Deliberate product improvements
It’s risky to try to improve any part of a product without understanding the job that it does for customers,…
Des Traynor
Latest posts by Des Traynor
Product & Design 1 min read
Bad channels and the wrong customers
Problem: You’ve launched your product, it’s getting plenty of coverage. People are signing up, but no one is actually using…
Product & Design 2 min read
Designing sequences not stills
Designing software based on a checklist of screens can blind designers to the overall customer experience. To understand any individual…
Customer Engagement 2 min read
Overcoming customer inertia
To create an anxiety relievable only by a purchase… that is the job of advertising. Advertising increases familiarity, reminds consumers…
Customer Engagement 4 min read
What jobs does advertising do?
Advertising on the web is easy… just calculate how much money a customer is worth, then find a way to…
Product & Design 5 min read
Asking questions beats giving advice
Advising any business is hard. I’m hesitant to do it. It’s all too easy to give bad advice, which steers…
Customer Engagement 4 min read
Measuring Viral Distribution
Explanations are explanations, promises are promises, diagrams are diagrams… but only performance is reality. Let’s look at how to measure…
Product & Design 2 min read
Designing for Viral Distribution
At some point every product owner ponders how to make it go viral, as a thought experiment if nothing more….
Sales 4 min read
The orange juice test
Spending money is very easy. Spending money effectively is very hard. There are lots of dodgy people & service providers…