Customer Engagement 4 min read
5 simple messages to engage your customers
If you’ve never designed a messaging schedule for a product or app, there’s always low-hanging fruit and quick wins.
Des Traynor
Latest posts by Des Traynor
Product & Design 32 min listen
Jared Spool on UX design
Most folks know Jared through User Interface Engineering (UIE), the leading research, training and consulting firm specializing in product usability. Having…
Customer Engagement 3 min read
How to send good email – opens, clicks, conversions
A badly-written email is about as effective as a love letter addressed “To whom it may concern.” Don’t waste your…
Engineering 30 min listen
Intercom’s Darragh Curran on scaling engineering
Darragh joined Intercom in early 2012 as a product engineer and our second outside hire. Fast forward to today, and he’s…
News & Updates 1 min read
New book: Intercom on Onboarding
The shift away from one-time transactions toward recurring revenue has made user onboarding the critical step in scaling a product…
Product & Design 35 min listen
Trello’s Michael Pryor on building a mass-market product
Michael is the CEO at Trello, the beloved visual collaboration tool that now has more than 16 million users. Trello…
Product & Design 5 min read
Not all good products make good businesses
It’s easy to assume that solving a real problem with a good product magically creates a successful software business. Sadly that’s never guaranteed.
Customer Engagement 32 min listen
Intercom’s Matt Hodges on product marketing
As Intercom’s original marketer, Matt has been instrumental in shaping our go-to-market strategy around the Jobs-to-be-Done methodology and scaling marketing within…
Sales 3 min read
How people buy your product
Marketing works best when it connects your customer’s description of their problem with your product. But not all your customers…