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Product & Design 27 min listen
Intercom’s Elizabeth McGuane on crafting a content strategy
This blog, our product marketing, and our books are all testament to that. But equally important are the words within…
Latest posts by Des Traynor
Product & Design 27 min listen
This blog, our product marketing, and our books are all testament to that. But equally important are the words within…
Customer Engagement 4 min read
If you’ve never designed a messaging schedule for a product or app, there’s always low-hanging fruit and quick wins.
Product & Design 32 min listen
Most folks know Jared through User Interface Engineering (UIE), the leading research, training and consulting firm specializing in product usability. Having…
Customer Engagement 3 min read
A badly-written email is about as effective as a love letter addressed “To whom it may concern.” Don’t waste your…
Engineering 30 min listen
Darragh joined Intercom in early 2012 as a product engineer and our second outside hire. Fast forward to today, and he’s…
News & Updates 1 min read
The shift away from one-time transactions toward recurring revenue has made user onboarding the critical step in scaling a product…
Product & Design 35 min listen
Michael is the CEO at Trello, the beloved visual collaboration tool that now has more than 16 million users. Trello…
Product & Design 5 min read
It’s easy to assume that solving a real problem with a good product magically creates a successful software business. Sadly that’s never guaranteed.
Customer Engagement 32 min listen
As Intercom’s original marketer, Matt has been instrumental in shaping our go-to-market strategy around the Jobs-to-be-Done methodology and scaling marketing within…