Latest posts by Elizabeth McGuane
We’ve always cared about words at Intercom. This blog, our books and our product marketing attest to that. But words within the product itself have followed a more evolutionary path. Decoding the…
Product & Design 5 min read
Any word can be powerful, but names are transformative. A good product name gives that product a certain shape —…
Product & Design 33 min listen
So how do you better help new users understand what actions to take with your product? In many ways, interface…
Product & Design 5 min read
Bot design is at a fork in the road. It keeps circling back to the same issues, like a chatbot…
Product & Design 7 min read
In a simple design, every element has to pull its own weight. A messaging app — no matter what frills…
AI & Automation 5 min read
Every year in design circles, there’s a buzzword. This year, the buzzword is without question bots. And as with anything…
Customer Service 4 min read
In software development, shipping a product is just the beginning. Only when a product is in the hands of its…
Product & Design 4 min read
Our product analytics team are creatures of habit: every morning we go to the same coffee shop. The barista recently…
Product & Design 38 min listen
A former VP at Razorfish, Karen works as an independent consultant, helping companies such as The New York Times, Disney and…