Latest posts by Sinéad Cochrane
For product teams, empathy building activities such as observing research or doing customer support is often not considered “real work”. “Assumptions are the kryptonite of product teams” However, product teams that consistently…
Product & Design 9 min read
At many companies, researchers are like paratroopers. We parachute in for special projects, with the mission of gaining the required…
Product & Design 9 min read
Good research gives you reliable, actionable insights about your product. Here’s how to send the right research message to the right people.
Product & Design 5 min read
When thinking about product research, you shouldn’t be asking yourself, “Can we afford this?” It should be, “Can we afford…