Latest posts by Zara Burke
Sales 35 min listen
It’s the question every startup must face on its go-to-market path: when to scale and how fast to go. Mark Roberge talks to Intercom’s Kate O’Hanlon about the science that holds the answer.
Scale by Intercom 36 min listen
In 2014, Shopify turned its attention to acquiring a new type of business: enterprise ecommerce. Shopify Plus’ General Manager Loren Padelford shares how they came to be the platform of choice for today’s biggest brands.
Customer Service 1 min read
Want to provide personal, efficient support to customers, at internet scale? The Conversational Support Funnel Starter Kit outlines the perfect framework.
Customer Service 9 min read
A team takes its tone from its leader. When a crisis like COVID-19 occurs, how do you lead by example and provide them with the guidance and reassurance they need?
Customer Service 8 min read
Supporting your customers with efficiency and empathy is challenging in the best of times. But when an unprecedented event like COVID-19 hits, what do you say and how do you say it?
Customer Service 7 min read
Creating great proactive help content – that resolves your customers’ queries – is a dialogue between your support team and product team. Start with these four questions.
Scale by Intercom 32 min listen
Vidyard’s CEO Michael Litt discusses how flipping the freemium model on its head became their answer to accelerated growth.
News & Updates 1 min read
Our Inside Intercom readers’ opinions mean everything to us. Take this 10-minute survey to tell us exactly what you need from our content in 2020. You’ll also be in with the chance to win one of three annual Premium Spotify subscriptions.
Scale by Intercom 28 min listen
Tara Robertson tells John Collins how Sprout Social built an empathetic, data-driven customer journey to ensure customer retention.