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Customer Engagement 27 min listen
With more and more businesses going digital, developers are gaining an increasingly important seat at the table. Mark Weitzel shares his experience with building strong developer communities.
Customer Engagement 13 min read
As a business grows, it becomes impossible to know all your customers intuitively. Customer segmentation helps you understand what to build, market, and sell – at scale. Here’s how we approached it at Intercom.
Customer Engagement 26 min listen
For years, businesses have structured their marketing and sales strategies around the funnel. But as we devise better ways to engage with our customers, maybe it’s time we evolve our metaphors, too.
Customer Engagement 44 min listen
In the tech world, we’ve seen time and time again how customer experience can make or break a business. But when it comes to the government, is there such a thing as the citizen experience? Intercom’s Sarah Tran chats to Code for America CEO Amanda Renteria.
Customer Engagement 7 min read
Building a strong brand doesn’t happen overnight. It requires working consciously on the three pillars that constitute a brand: values, voice, and visual identity.
Customer Engagement 29 min listen
A key stage in the maturation of any startup is when the message behind the product becomes skillfully aligned with…
Customer Engagement 9 min read
We recently hosted the debut session of our CX for Growth webinar series, with guests Great Question. Here are three of the most important takeaways.
Customer Engagement 13 min read
Customer retention is more important than ever. Learn the key strategies for improving retention with personalized messaging.
Customer Engagement 4 min read
We’ve never been 100% comfortable with the phrase content marketing at Intercom. In the space of five years content marketing…
