Customer Engagement 8 min read
2019 on Inside Intercom
The Intercom Content Team offer their highlights of the year, from the projects they most enjoyed working on to the articles they just enjoyed reading.
Customer Engagement
Best practices to attract, engage, and retain discerning consumers
Customer Engagement 11 min read
Demystifying account-based marketing: How to make it actually work for your business
Learn how you can turn account-based marketing into a growth lever for your business – by putting the right team, tools, and processes in place.
Customer Engagement 11 min read
The three strands of brand authenticity
Technology companies often have difficulty developing a clear value proposition that aligns with product and brand identity – here’s how you can begin to get the alignment right.
Customer Engagement 10 min read
12 steps to creating landing pages that convert
So you have an amazing product and now it’s time to craft a killer landing page to sell it. Here’s how we create landing pages that convert.
AI & Automation 6 min read
Where chatbots are headed
What is the future of business chatbots? We surveyed 1,000 end users to learn more about chatbot ROI, best use cases, and more.
Customer Engagement 13 min read
Who’s who: Understanding your business with customer segmentation
As a business grows, it becomes impossible to know all your customers intuitively. Customer segmentation helps you understand what to build, market, and sell – at scale. Here’s how we approached it at Intercom.
Customer Engagement 34 min listen
People & Company’s Bailey Richardson on how to find your people
What makes a community in the age of the internet? Bailey Richardson shares her fascinating insights gleaned from her work at the likes of Instagram.
Customer Engagement 20 min read
The complete guide to onboarding customers for long-term success
Great onboarding is critical for every stage of a customer’s lifecycle – from first-use to activation to longer term engagement. Learn how to craft a comprehensive onboarding strategy for your business.
Customer Engagement 26 min listen
Fix My Churn’s Val Geisler on how to supercharge your email onboarding
Marketing strategist Val Geisler walks through practical email tips, her process for onboarding, and why she likens career progression to a spiral staircase.