Best practices to attract, engage, and retain discerning consumers
Customer Engagement 4 min read
Intercom SVP of Marketing Shane Murphy-Reuter discusses his career path to date, the importance of consistency in messaging, how to navigate that journey upmarket, and how to instil change in a fast-moving, high-performing team.
Customer Engagement 16 min read
Learn how live chat can enhance your marketing and drive more sales. Need more proof? See how five leading B2B companies are using live chat for marketing.
Customer Engagement 11 min read
About 90% of people read online reviews before making a purchase – here’s how to make sure you’re getting the online reviews your product deserves.
Customer Engagement 33 min listen
But although it’s inspiring to look at the paths other companies have successfully traveled, you also run the risk of…
Customer Engagement 7 min read
Help content is the most scalable way to empower your customers and your support team. Here’s how to leverage it for a successful product launch.
Customer Engagement 27 min listen
With more and more businesses going digital, developers are gaining an increasingly important seat at the table. Mark Weitzel shares his experience with building strong developer communities.
Customer Engagement 6 min read
People used to buy goods and services according to what was called the AIDA model – attention, interest, desire, and action. Digital marketplaces have disrupted that order, making onboarding and first use experiences more crucial than ever.
Customer Engagement 15 min read
Writing a good talk involves three key stages: before writing, while writing and after writing, which can be further broken down into 10 key steps.
Customer Engagement 34 min listen
Ceci joined Slack in 2015 to found the platform marketing team there. She shares her strategies for driving customer adoption of your apps and managing developer partnerships at scale.
