Best practices to attract, engage, and retain discerning consumers
Customer Engagement 34 min listen
Ceci joined Slack in 2015 to found the platform marketing team there. She shares her strategies for driving customer adoption of your apps and managing developer partnerships at scale.
Customer Engagement 25 min listen
MadKudu’s Head of Marketing Liam Boogar-Azoulay shares how businesses can leverage integrations to grow their product and how to determine which strategic platform partnerships to invest in.
Customer Engagement 2 min read
To build a successful business, you need to invest in retaining your customers for the long term – and it all starts with better onboarding. Here are our top strategies for leveling up your user onboarding.
Customer Engagement 12 min read
From surveys to video, from reports to walkthroughs, here are the best app integrations to customize your onboarding experience with Intercom
Customer Engagement 4 min read
When crafting your content strategy, there is one simple tactic which, provided you stick to it, will help you rise above the noise. Put simply: have an opinion.
Customer Engagement 9 min read
All products have to battle the problem of customer inertia, no matter how long they’ve been around or how well they are built. Learn how you can use the right marketing and product tactics to turn inertia into consideration and, ultimately, adoption.
Customer Engagement 2 min read
With so many live chat tools and shiny new features in the market, the buying process can feel overwhelming. Our new guides for sales and marketing teams will help simplify the buying process for your team.
Customer Engagement 29 min listen
If your product is to survive and your business is to grow, improving your user onboarding must always be top of mind.
Customer Engagement 2 min read
For your product to survive, you need to activate your new signups by getting them to take the actions that will enable them to see value in what you’re selling. But first, you need to accurately identify those activation steps.
