Best practices to attract, engage, and retain discerning consumers
Customer Engagement 30 min listen
Brands need to move from being transactional to being a trusted partner. G2.com CMO Ryan Bonnici shares how he’s driving this change at the place that’s known as being the Yelp of business software.
Customer Engagement 2 min read
You often hear many great talks about the founding story and how to drive that first phase of growth. At SaaStr Annual, I talked about what happens after that, in your next phase of growth.
Customer Engagement 4 min read
One the best things about a changelog is how flexible they can be to fit your needs. Check out our tips on how to create an effective changelog.
Customer Engagement 8 min read
As a product-first company, new product launches are a core part of Intercom’s DNA but as we’ve grown, we’re having to evolve our approach to deal with new challenges. Based on what we’ve learned, these are our top tips.
Customer Engagement 36 min listen
In a crowded marketplace, defining your ideal customer and positioning your product is not a one-and-done deal. And the work involved to get teams aligned on who you’re selling to and how you’re selling is not to be taken for granted.
Customer Engagement 6 min read
We’ve talked a lot about how businesses can use chatbots to accelerate sales, marketing and support. Maybe you wonder if we…
Customer Engagement 28 min listen
Becoming a platform doesn’t happen overnight. Nobody knows this better than who Mike Kreaden who has spent close to 20 years building the Salesforce ecosystem. He discusses knowing when it’s the right time to become a platform, and why a true platform is one that focuses on developer success.
Customer Engagement 2 min read
If you are waiting for someone to stop logging in, unsubscribe or cancel, you’re too late. Don’t wait until customers stop using your product before doing something about it.
Customer Engagement 11 min read
By instituting a lead nurturing campaign, you can guide prospects through your buying cycle. To help you along the way, we’ve put together a step by step guide to getting your campaign off the ground.
