Customer Engagement 2 min read
Retention is a lesson in proactivity
If you are waiting for someone to stop logging in, unsubscribe or cancel, you’re too late. Don’t wait until customers stop using your product before doing something about it.
Customer Engagement
Best practices to attract, engage, and retain discerning consumers
Customer Engagement 11 min read
Lead nurturing 101: improve your lead nurture campaigns with these 6 strategies
By instituting a lead nurturing campaign, you can guide prospects through your buying cycle. To help you along the way, we’ve put together a step by step guide to getting your campaign off the ground.
Customer Engagement 7 min read
5 books every marketer should read in 2019
Looking for marketing inspiration? We asked five members of the Intercom Marketing team to tell us about a book they have read that has had an impact on their career, life and way of thinking.
Customer Engagement 1 min read
Announcing The Modern Guide to Live Chat for Marketing
The Modern Guide to Live Chat for Marketing will walk you through the fundamentals of where live chat sits in the marketing funnel why live chat isn’t just for support and our best practices for implementation and automation.
Customer Engagement 30 min listen
Facebook Workplace’s Julien Codorniou on turning companies into communities
We sat down with Julien Codorniou, VP for Workplace by Facebook, to get a behind the scenes look into running a startup inside of Facebook, how they’re building a less disruptive communication platform, and how they’re reinventing the B2B sales and marketing playbook.
Customer Engagement 12 min read
How to leverage in-app marketing to grow your business in 2023
In-app marketing is one of the best ways to engage and retain your users. Learn about the different methods for in-app marketing, how create a strategy and which tools to use.
Customer Engagement 30 min listen
Ambient Strategy’s April Dunford on what marketers get wrong about positioning
Ambient Strategy’s April Dunford joins the Intercom podcast live from the SaaStock conference in Dublin, where she discusses the ins and outs of positioning your product, why you should avoid marketing pixie dust, and how to stand out in a crowded space.
Customer Engagement 4 min read
Holiday messaging and chatbot tips for marketers
Gearing up for the holidays? For ecommerce and consumer focused brands, the holidays offer a huge opportunity to grow your…
Customer Engagement 30 min listen
ProfitWell’s Patrick Campbell on the art and science of pricing
Patrick Campbell, CEO of ProfitWell, on why he left his job as an economist at the NSA to start building software, the density of marketing channels today (and how to break through the noise) and the biggest pitfalls to avoid when pricing your product.