Best practices to attract, engage, and retain discerning consumers
Customer Engagement 7 min read
Looking for marketing inspiration? We asked five members of the Intercom Marketing team to tell us about a book they have read that has had an impact on their career, life and way of thinking.
Customer Engagement 1 min read
The Modern Guide to Live Chat for Marketing will walk you through the fundamentals of where live chat sits in the marketing funnel why live chat isn’t just for support and our best practices for implementation and automation.
Customer Engagement 30 min listen
We sat down with Julien Codorniou, VP for Workplace by Facebook, to get a behind the scenes look into running a startup inside of Facebook, how they’re building a less disruptive communication platform, and how they’re reinventing the B2B sales and marketing playbook.
Customer Engagement 12 min read
In-app marketing is one of the best ways to engage and retain your users. Learn about the different methods for in-app marketing, how create a strategy and which tools to use.
Customer Engagement 30 min listen
Ambient Strategy’s April Dunford joins the Intercom podcast live from the SaaStock conference in Dublin, where she discusses the ins and outs of positioning your product, why you should avoid marketing pixie dust, and how to stand out in a crowded space.
Customer Engagement 4 min read
Gearing up for the holidays? For ecommerce and consumer focused brands, the holidays offer a huge opportunity to grow your…
Customer Engagement 30 min listen
Patrick Campbell, CEO of ProfitWell, on why he left his job as an economist at the NSA to start building software, the density of marketing channels today (and how to break through the noise) and the biggest pitfalls to avoid when pricing your product.
Customer Engagement 25 min listen
Product marketing is about getting people to understand not just what you’re building, but why they should care about what you’re building. I spoke about this topic at Intercom’s 2017 World Tour.
Customer Engagement 23 min listen
Meagen Eisenberg, CMO at MongoDB, discusses the most important hires every marketing team needs, what B2B marketers can learn from the consumer world, and the must have marketing technologies for your business.