Customer Engagement 37 min listen
Lessons in marketing from some of tech’s brightest minds
This week we released Intercom on Marketing, a book which compiles the most important lessons we’ve learned, both marketing Intercom…
Customer Engagement
Best practices to attract, engage, and retain discerning consumers
Customer Engagement 31 min listen
Shopify’s Hana Abaza on sales and marketing
Hana is Head of Marketing for Shopify Plus, the ecommerce platform’s upmarket offering for high-volume, fast growing businesses, which include…
Customer Engagement 6 min read
How Intercom got our first customers
There are two harsh truths for startups. 1: Until you have users, you don’t have a product. 2: Until they’re…
Customer Engagement 6 min read
How we use product betas to shape our product marketing
Private product betas are a tried and true method for improving products, but for marketers, they can be critical for…
Customer Engagement 7 min read
Why social media is part of any successful product launch
Few things are more exciting (or hectic) than the weeks and days leading up to a brand new product launch….
Customer Engagement 25 min listen
Dropbox’s Jenna Crane on bringing a new product to market
That not only means telling a compelling story and shipping a product that delivers on it, but also convincing someone…
Customer Engagement 29 min listen
Intercom’s Megan Sheridan on managing events at a product-led company
The aim: Share many of the mistakes we learned the hard way, so that the 6,000 total attendees could avoid…
Customer Engagement 5 min read
Behind the design work of Building Intercom
When designing for a specific audience, the challenge lies in not reducing that audience down to a trope. Next Wednesday,…
Customer Engagement 4 min read
A day in the life of a message
There’s a classic Calvin and Hobbes cartoon strip that’s always stuck with me. In it we see our pint sized…
