Customer Engagement 2 min read
Your marketing doesn’t need to reinvent the wheel
David Ogilvy was one of the greatest ad men ever. His contributions to the marketing industry are incalculable. It’s hard…
Customer Engagement
Best practices to attract, engage, and retain discerning consumers
Customer Engagement 29 min listen
Stripe’s Krithika Muthukumar on marketing whole new ideas
A key stage in the maturation of any startup is when the message behind the product becomes skillfully aligned with…
Customer Engagement 6 min read
Send the perfect message with the five Ws
Sending high-impact, well-timed and targeted messages requires insight and laser-sharp focus on your recipients. No amount of clicks and opens…
Customer Engagement 5 min read
Breaking the curse of knowledge in your writing
Many writers and editors I know spend much of their day working with “subject matter experts.” In tech, they’re the…
Customer Engagement 5 min read
The power of payback periods in online advertising
There’s a common misconception among SaaS marketers and analysts about measuring the success of online advertising campaigns – and it…
Customer Engagement 7 min read
Sincerely yours: 8 tips for writing like you really mean it
Sharing the insights of the entire Intercom team has always been one of the core principles of this blog. If…
Customer Engagement 32 min listen
Greylock’s Casey Winters on how to create long-term growth
Casey Winters, growth advisor in residence at Greylock Partners, has made a career of doing just that. At Greylock, Casey…
Customer Engagement 1 min read
How to create the perfect onboarding messaging campaign
It doesn’t matter if you’ve tried every marketing technique in the book, if you’re not onboarding users successfully it counts…
Customer Engagement 30 min listen
Brain Traffic’s Kristina Halvorson on content marketing and strategy
As we’ve written before, the phrase “content marketing” often undermines the value we as creators should be delivering to our…