Customer Engagement 6 min read
A marketer’s guide to localization
Attracting users to your product is hard. It’s doubly hard if they don’t understand what you’re saying. Even if you…
Customer Engagement
Best practices to attract, engage, and retain discerning consumers
Customer Engagement 26 min listen
Joe Haslam on transitioning from startup to scale-up
To learn more about when and how to grow, I hosted Joe Haslam on our podcast. Joe’s the Executive Director…
Customer Engagement 7 min read
If acquisition is easy, retention can be too
Peter Drucker once said the only purpose of a business is to make and keep a customer. For the past…
Customer Engagement 7 min read
What is product marketing? How product marketing builds products
There is a popular, but fundamentally wrong, analogy for how product management and product marketing work together: product managers put…
Customer Engagement 5 min read
What everyone ought to know about subject lines
In most things in life, roughly 80% of effects come from only 20% of the causes. 80% of Warren Buffet’s…
Customer Engagement 6 min read
One size onboarding does not fit all
When it comes to guiding customers to success, a one-size-fits-all approach just won’t work. Instead, try differentiating your onboarding to…
Customer Engagement 35 min listen
Kim Scott on radical candor: the secret to helping your team do its best work
As Rich detailed in this post, people leave managers, not companies. So what makes for a good boss, one who…
Customer Engagement 4 min read
Why we’re dropping the term “content marketing”
We’ve never been 100% comfortable with the phrase content marketing at Intercom. In the space of five years content marketing…
Customer Engagement 4 min read
What our data says about the best time to send messages
When it comes to communicating with customers, we often focus on the right words and the right medium, but far…