Customer Engagement 4 min read
Why we’re dropping the term “content marketing”
We’ve never been 100% comfortable with the phrase content marketing at Intercom. In the space of five years content marketing…
Customer Engagement
Best practices to attract, engage, and retain discerning consumers
Customer Engagement 4 min read
What our data says about the best time to send messages
When it comes to communicating with customers, we often focus on the right words and the right medium, but far…
Customer Engagement 5 min read
Spending money to make money in online advertising
Word of mouth can only take a startup so far, which means advertising is an inevitable investment. So how do…
Customer Engagement 1 min listen
Podcasting: where content marketing meets the earbuds
You wouldn’t build a product that reaches users through just one interface or in only one context, so why limit…
Customer Engagement 5 min read
4 strategies to increase user engagement
The definition of an “engaged user” varies from product to product, but it’s fundamental to the success of every product. Here are 4 approaches that will help you increase this crucial metric.
Customer Engagement 13 min watch
What really defines a growth team?
Shouldn’t everyone in a startup be working on ‘growth’? If so, what actually is a growth team? Why are so…
Customer Engagement 27 min listen
Edelman’s Lucy Allen on PR for startups
Whether you’re trying to attract users, establish trust or grab the attention of potential investors, you’re going to need to…
Customer Engagement 4 min read
Turning amateur users into experts
The question of what it takes to become an expert has occupied psychologists for decades. As user onboarding and customer…
Customer Engagement 12 min read
12 steps to create a great messaging strategy
An effective messaging strategy is the bedrock upon which you can build customer engagement. Unless your customers value what you…
