Customer Engagement 5 min read
Spending money to make money in online advertising
Word of mouth can only take a startup so far, which means advertising is an inevitable investment. So how do…
Customer Engagement
Best practices to attract, engage, and retain discerning consumers
Customer Engagement 1 min listen
Podcasting: where content marketing meets the earbuds
You wouldn’t build a product that reaches users through just one interface or in only one context, so why limit…
Customer Engagement 5 min read
4 strategies to increase user engagement
The definition of an “engaged user” varies from product to product, but it’s fundamental to the success of every product. Here are 4 approaches that will help you increase this crucial metric.
Customer Engagement 13 min watch
What really defines a growth team?
Shouldn’t everyone in a startup be working on ‘growth’? If so, what actually is a growth team? Why are so…
Customer Engagement 27 min listen
Edelman’s Lucy Allen on PR for startups
Whether you’re trying to attract users, establish trust or grab the attention of potential investors, you’re going to need to…
Customer Engagement 4 min read
Turning amateur users into experts
The question of what it takes to become an expert has occupied psychologists for decades. As user onboarding and customer…
Customer Engagement 12 min read
12 steps to create a great messaging strategy
An effective messaging strategy is the bedrock upon which you can build customer engagement. Unless your customers value what you…
Customer Engagement 3 min read
Q&A: How to get better at public speaking
This week, one of our readers emailed us to ask: “What advice would you give someone who’s just getting started…
Customer Engagement 4 min listen
2016 on Inside Intercom
Over the past year, we’re proud to have increased the frequency of publication on Inside Intercom without dropping the standard….