Customer Engagement 6 min read
How Intercom got our first customers
There are two harsh truths for startups. 1: Until you have users, you don’t have a product. 2: Until they’re…
The Intercom Blog
Articles and Podcasts on Customer Service, AI and Automation, Product, and more
Customer Service 5 min read
Creating a culture of trust in customer support
Customer support is an inherently stressful role, so developing a culture of trust and respect among your Customer Support team is crucial for great support
Product & Design 4 min read
The golden rule of A/B testing: look beyond validation
A/B tests provide more than statistical validation of one execution over another. They can and should impact how your team…
AI & Automation 32 min listen
Intercom’s Fergal Reid on the product implications of AI and machine learning
Somewhere between the media hype and command line interfaces, machine learning and AI do represent the opportunity to build better products.
Sales 5 min read
How to start account-based marketing in 5 steps
The sales industry is full of buzzwords, but unlike many that have faded over the past few years, account-based marketing…
Customer Engagement 6 min read
How we use product betas to shape our product marketing
Private product betas are a tried and true method for improving products, but for marketers, they can be critical for…
Customer Service 3 min read
How to build a help center from scratch
Great customer support is all about empowering your customers to find answers when they need them. Today, we’re releasing The…
Customer Service 5 min read
How our IT team uses Intercom
Traditionally, IT support has been seen as a source of frustration for people – almost inevitably, as you only get…
Customer Engagement 7 min read
Why social media is part of any successful product launch
Few things are more exciting (or hectic) than the weeks and days leading up to a brand new product launch….
