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Customer Engagement 1 min read
Creative advertisements
Understanding the value of offline advertising is messy. Billboards, for example, are priced based on how many cars drive past…
The Intercom Blog
Articles and Podcasts on Customer Service, AI and Automation, Product, and more
Customer Engagement 1 min read
Understanding the value of offline advertising is messy. Billboards, for example, are priced based on how many cars drive past…
Product & Design 7 min read
The last significant innovation in email came 8 years ago with Gmail which introduced conversation threading, gigabyte storage, speed, powerful…
Product & Design 3 min read
It’s risky to try to improve any part of a product without understanding the job that it does for customers,…
Product & Design 1 min read
Problem: You’ve launched your product, it’s getting plenty of coverage. People are signing up, but no one is actually using…
Product & Design 2 min read
Designing software based on a checklist of screens can blind designers to the overall customer experience. To understand any individual…
Customer Engagement 2 min read
To create an anxiety relievable only by a purchase… that is the job of advertising. Advertising increases familiarity, reminds consumers…
Customer Engagement 4 min read
Advertising on the web is easy… just calculate how much money a customer is worth, then find a way to…
Product & Design 5 min read
Advising any business is hard. I’m hesitant to do it. It’s all too easy to give bad advice, which steers…
Customer Engagement 4 min read
Explanations are explanations, promises are promises, diagrams are diagrams… but only performance is reality. Let’s look at how to measure…