Product & Design 1 min read
What’s in a Name?
Naming a product is difficult. Branding legend Marty Neumeier says that good product names have seven characteristics. They should be…
The Intercom Blog
Articles and Podcasts on Customer Service, AI and Automation, Product, and more
Customer Engagement 6 min read
Chinese Gloves and Total Addressable Markets
The total market for coffee in America is worth about eighteen billion dollars. That’s $18,000,000,000 if you like to see…
Customer Service 5 min read
Know Your Customers and How They Decide
Everything you design—from slide decks to email newsletters, from marketing sites to company t-shirts—has a goal, and that goal is…
Product & Design 2 min read
Criticism and two way streets
A post by Jason Fried titled “Give it 5 minutes” reminded me of a great technique I learned about from…
Customer Engagement 2 min read
The fallacy of funnels
The funnel is a lousy metaphor for measuring conversion. In real life, funnels let everything pass through–a 100% conversion rate…
Product & Design 6 min read
What you should know about private betas
Private betas are great for controlling access to a product as you tweak it. They work best when your product…
Product & Design 9 min read
Interview: Bob Moesta (Part 2 of 2)
The second part of our interview with Bob Moesta discusses topics specific to start-ups. We look at how a start-up…
Product & Design 1 min listen
Interview: Bob Moesta (Part 1 of 2)
For your product to succeed, you have to understand the mechanisms of value. What’s valuable, and when? A recent post…
News & Updates 1 min read
Welcoming Darragh Curran
Two months ago, Darragh Curran tweeted to help us find a Senior Ruby Engineer. Today, we’re delighted to welcome him…
