Growth 2 min read
What is a marketing funnel?
A marketing funnel is a model that visualizes the path customers take from becoming aware of a product or service to purchasing it.
The Intercom Blog
Articles and Podcasts on Customer Service, AI and Automation, Product, and more
Growth 1 min read
What is workforce engagement management (WEM)?
Workforce engagement management (WEM) refers to the technology used to increase engagement among its customer service employees.
Growth 2 min read
What is lead generation?
What differentiates a lead from a prospect? Learn about lead generation strategies, tools, and see how marketing and sales both contribute to lead generation.
Growth 2 min read
What is lifecycle marketing?
True customer engagement requires sustained effort. Learn the steps involved in lifecycle marketing and how you can capture a customer’s attention.
Growth 2 min read
What is a net promoter score (NPS)?
How do your customers feel about you? Learn about net promoter score and how you can use it to measure customer service effectiveness and predict behaviors.
Product & Design 5 min read
Intercom’s product principles: Build better solutions by keeping it simple
We often fall into the trap of assuming that the more complex a product, the more powerful it is. At Intercom, we steer away from complexity and keep things simple.
Growth 2 min read
What is IVR deflection?
Interactive Voice Response (IVR) deflection is the technique of using IVR tools to reroute customers to different channels, allowing for a multichannel experience based on customer preferences.
AI & Automation 9 min read
Marketing chatbots: The marketer that’s always on
With the right setup, a marketing chatbot can power your strategy so you never miss a lead.
Product & Design 14 min listen
Let’s talk principles: Exploring how we build product at Intercom
Hear from experts across Intercom’s R&D team talk about the principles that guide their work everyday.
