The Intercom Blog
Articles and Podcasts on Customer Service, AI and Automation, Product, and more
Customer Engagement 20 min read
Great onboarding is critical for every stage of a customer’s lifecycle – from first-use to activation to longer term engagement. Learn how to craft a comprehensive onboarding strategy for your business.
Product & Design 32 min listen
On this episode of Intercom on Product, we discuss the five inputs that guide us at Intercom; how to think about the relationship between inputs, outputs and outcomes; and how to frame projects as customer problems instead of business problems.
Sales 13 min read
For SaaS companies, deciding where you are on the price spectrum determines the sort of customers you plan to target, your route to market, and the most effective sales process.
Sales 10 min read
To succeed in a crowded and competitive market, salespeople need to lay their cards out on the table. Trust, not bluffs, is the currency of this new world of sales.
Product & Design 28 min listen
Intercom’s Jonathan Colman chats to Louis Rosenfeld about his work at Rosenfeld Media, the future of Design Ops and how IA and UX experience can inform publishing and curating decisions.
Product & Design 6 min read
Daniel Kahneman’s famous book ‘Thinking, Fast and Slow’ offers a useful metaphor for how product managers can navigate a wide range of different, competing tasks.
Product & Design 24 min watch
There are a lot of mysteries, and misconceptions, surrounding content design. In this talk, Kelly O’Brien attempts to demystify the discipline.
Customer Engagement 26 min listen
Marketing strategist Val Geisler walks through practical email tips, her process for onboarding, and why she likens career progression to a spiral staircase.
Sales 3 min read
There are no silver bullets in sales, but there are actionable plays that high-growth companies use to scale their revenue. Stan Massueras, our Director of EMEA Sales, shares his top sales plays.
