Product & Design 29 min listen
GV’s Michael Margolis on user research for startups
Following several years as a user researcher manager for communication products like Gmail, GTalk and Google Voice, Michael became the UX…
Product & Design
Our latest thinking on building and designing great products
Product & Design 5 min read
Naming a new product? Start with the job.
Any word can be powerful, but names are transformative. A good product name gives that product a certain shape —…
Product & Design 6 min read
Harvesting the low hanging fruit of user onboarding
Startups are knee deep in customer acquisition metrics. Click through rates, cost per click, cost per lead, conversion rate, cost…
Product & Design 7 min read
Sharing the power of data through partnerships and storytelling
If you’re a data analyst, you probably believe in the power of data to make better decisions. But believing that…
Product & Design 29 min listen
Sequoia’s James Buckhouse on the role of story in experience design
James is the founder of the Sequoia Creative Lab. There, he and his team apply story-driven design to products and…
Product & Design 4 min read
Healthy tension in product teams
Product teams are made up of a mess of human emotions and motivations, but well-functioning teams can reduce that tension…
Product & Design 29 min listen
Intercom’s Karen Church on product analytics
How are customers using the product? Are they finding value in it? What story do those insights tell us about…
Product & Design 9 min read
Maximizing user research across a product’s lifecycle
At many companies, researchers are like paratroopers. We parachute in for special projects, with the mission of gaining the required…
Product & Design 5 min read
You are not in the bridge-building business
Bad product decisions come with the label “just this once, just for that customer.” Building one-off workarounds or features for…
