Product & Design 4 min read
Iterative Improvement Is No Substitute For Creativity
With so many tools to measure, experiment, and quickly iterate through the designs of cloud software products, it’s tempting to…
Product & Design
Our latest thinking on building and designing great products
Customer Service 3 min read
How to Educate & Persuade Customers
The most effective messages we see in Intercom either educate or persuade customers. Let’s talk about why they work. If…
Product & Design 3 min read
How to launch with a validated idea
Product market fit means being in a good market with a product that can satisfy that market. Getting there is…
Product & Design 6 min read
How to hire designers
A beautiful product that solves a problem no one has will fail. An ugly product that solves a real problem well…
Product & Design 9 min read
The dribbblisation of design
There are divergent things happening in the product and interaction design community. On one hand, we have some amazing pieces…
Product & Design 4 min read
Why cards are the future of the web
Cards are fast becoming the best design pattern for mobile devices. We are currently witnessing a re-architecture of the web,…
Product & Design 2 min read
Why Microsoft needs a new focus
For Microsoft to survive the gravitational pull of enterprise irrelevance, a lot of things need to change. Starting with focus….
Product & Design 3 min read
Make Every Word Matter
The same companies who produce lengthy, hard-to-read press releases create bloated, hard-to-understand products. It’s no coincidence; it’s all connected. Once…
Product & Design 4 min read
Asking customers what you want to hear
There is nothing more insightful than learning how to improve your business directly from your customers. The challenge is asking…